Rule of One

Excellent reminder from Seth Godin about clarity and focus.  Nothing puts people to sleep like me opening up my two-page shopping list of Stuff I Need To Get Off My Chest.  Whether it's a sales call - have a clear objective, meet it & get the **** off the phone - or a presentation, having one clear point that you address in some depth wins out over the scattershot approach.  Used to be the Rule of Three.  Now it's the Rule of One.  Best presenters aren't necessarily the most charismatic - but aren't they nearly always the most ruthless editors of their own material?