It's long been a mystery to me why political speeches continue to be crafted from a template at least 30 years out of date - you know the kind of thing, clunking rhetorical tricks, over the top crescendos, constant pausing for (often) non-existent applause...
Today, David Cameron gave the stump speech a welcome makeover. No notes, no lectern, no flights of rhetorical fancy. Just a measured, conversational tone and a very simple structure. Whatever your politics - whether or not you agree with the substance - take a look here.
Do you agree that this style heaves the political keynote into the 21st century?
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