One of Seth Godin's readers points us to Brand Tag, a site that shows you a brand name and asks you to supply a word you associate with that brand. You then get to see what other people associates with some of the biggest corporate brands around. Interesting themes emerge - and boy are Exxon in trouble...
This got me thinking about applications to personal brands. What would your colleagues & friends write in the box if your name flashed up?
If, perhaps, the tags wouldn't be totally complimentary, I hope to help. I'll be blogging in the next couple of weeks about what you can do to turn around your personal brand. Ten easy ideas in all, under these headings:
Look, Sound, Touch, Learn, Disclose, Donate, Focus, Build, Personalise, Stretch